Title: The Headshot Side-Hustle
Session Type: Lecture
Description: Portrait and wedding photographers, even really successful ones, often have the same problem: the slow season. What if you could build another source of income that could keep your studio busy all year? What if you could take advantage of the high demand for headshots without hurting your boutique studio brand?
In this program, you will learn:
– How to craft a headshot brand and make it grow
– The different types of headshot jobs and how to price them
– How to communicate with B2B clients and speak their language
– Simple and effective marketing strategies
Whether you plan to grow an existing headshot brand or start something new, this class is a perfect primer to get you on the right path.
About Gary Hughes:
Gary Hughes is a headshot photographer, educator, and co-founder of Hughes Fioretti Photography, the premier headshot studio in Central Florida. Growing up in a family of photographers, Gary took a few detours before finding his way back to the camera in 2008. Along with his wife, Julie, he’s built a thriving business that blends creativity with a passion for helping people look their best. Known for his approachable teaching style, Gary also travels the globe educating fellow photographers on building successful, sustainable businesses. His work has been featured in publications like Forbes, Rolling Stone, and Professional Photographer.
