Title: Booked Solid: Proven Facebook Ads Strategies for a Six-Figure Photo Studio
Session Type: Keynote
Description: Most photographers run Facebook ads on hope. They boost a post, throw a couple hundred dollars at it, get three junk leads, and call paid social broken.
I run ads as the engine behind two studios, one in Texas and one in California, and they book my calendars year-round at a cost per lead that still pencils out in 2026.
In this class I’m going to break down the exact system. How I structure offers that pull qualified buyers instead of price shoppers. The creative and ad copy that’s converting cold traffic right now, not the playbook everyone screenshot off YouTube three years ago. The funnel from first click to booked consultation, daily spend targets, and the numbers I watch in the first 14 days to decide if a campaign lives or dies.
I’ll also walk through how I use video to build trust before the consult, the audience and creative tests that actually move the needle, and the shift from optimizing for leads to optimizing for buyers, which is the single change that did more for my close rate than anything else.
If you’re tired of waiting on referrals and ready to fill your calendar from cold traffic on demand, this is the playbook I run every day across both markets.
About Michael Anthony:
Michael Anthony is an award-winning wedding and portrait photographer with over 14 years of experience in the industry. Recognized as a Master Photographer by WPPI, Michael has earned over 150 awards in international image competitions, cementing his reputation as one of the most accomplished photographers in the world.
He is a two-time gold medalist in the prestigious World Photographic Cup and has been honored as a Best of Nations winner, representing the United States on the global stage. Known for his mastery of cinematic lighting and storytelling, Michael’s work combines artistic vision with technical precision, setting a new standard in modern wedding and portrait photography.
As the founder of Michael Anthony Photography, with studios in both Dallas-Fort Worth and Los Angeles, Michael has built a thriving business that reflects his passion for excellence. He is a sought-after educator and speaker at leading industry events like WPPI, Imaging USA, and ShutterFest, where he shares actionable insights on lighting, posing, and business strategies.
Michael’s presentations are designed to inspire photographers to elevate their craft, build strong brands, and excel in a competitive market, all while pushing creative boundaries to create impactful and timeless images.
